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Mobile Marketing and the Political Campaign

03rd October 2011
Elections in the United States are given more coverage than just about any other event on the planet. As they are unique in terms of their scope and often complexity, the ability to innovate has long been a requisite for successful election campaigns. As ... Read >

eBay and Mobile Marketing

03rd October 2011
Mobile technology has certainly changed the nature of trade and commerce in modern times. In particular, though it has led to a dramatic shift in the conduct of online retail. Where just a few years ago, we would be confined to desktops in pursuing our in... Read >

Is mobile marketing a one way or an interactive process?

21st September 2011
Mobile marketing in its broadest of definitions is marketing communication via a mobile device, which to the uninitiated may just mean that users receive a bulk advertising message on their mobile phones. That would indicate that it is a one way process ... Read >

Is Location Based Advertising the Future of Proximity Marketing?

21st September 2011
It would be somewhat of an understatement to say that many of us lead busy lives in modern society. More and more it is possible to see that frantic pace in which we live our lives. It would be somewhat of an understatement to say that many of us lead... Read >

Your call is not important to us- use mobile marketing instead

21st September 2011
Call centre work is being redeveloped by businesses who are increasingly using mobile marketing as a more effective way of communicating with their customers. Call centre work is being redeveloped by businesses who are increasingly using mobile marketi... Read >

Is smartphone adoption expected to stagnate?

21st September 2011
The smartphone was certainly on many people's Christmas wish list in 2010 with Nielsen reporting that one-third of mobile owners in the US had a smartphone by the end of December last year. Smartphones were definitely rocking and according to Gartner's s... Read >

How Powerful Is a Mobile Database?

21st September 2011
For companies world-wide, data is an invaluable part of informed and successful business. More importantly, the accessibility of data for businesspeople and workers is a vital part of everyday planning, and the overall efficiency of their work. For co... Read >

Mobile Marketing and Events

21st September 2011
Be it a sport event, concert, television show or some other occasion, organisers have always looked for new ways through which they can engage their audience. It is not enough anymore to feed information to a passive audience but essential that they feel ... Read >

Mobile Media and Business Growth

23rd August 2011
Every kind of business needs clients to grow. However, accumulating a good number of customers from whom one can generate enough money to keep a business running can be quite a challenge. New businesses keep on coming up day after day and this means that ... Read >

Send Text Message and See Your Business Grow

23rd August 2011
The sending of text messages can be one of the most effective methods that a business owner can use to market his goods and services. Millions of people around the world own mobile phones nowadays. As such, text messages can be used to reach them within a... Read >

Mobile SMS as a Marketing Strategy

23rd August 2011
Since the introduction of mobile phones the number of people who use them to communicate and do business has been growing at a very high rate. In fact, the trend is the same even in the developing world. This reality has opened a bag of opportunities to t... Read >

Mobile Marketing Display and Text Message Marketing

23rd August 2011
Starting a business is one thing but keeping its progress on track is a completely different story. For a business to grow, clear and consistent efforts need to be made to ensure that a good number of customers are attracted and retained. However, this is... Read >